Customer loyalty cards have become a staple of nearly every thrifty shopper these days. The initial intent of these cards for stores was to gather information for sales and marketing. Recent difficulties, such as the peanut butter recall that resulted in 550 illnesses and 8 deaths, have made stores re-think how they can use consumer purchasing info.
The Columbus Dispatch reports that Cincinnati-based Kroger is …
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Written by Matt on February 9, 2009
